Healthy Brains Project Boosts Wellbeing for Trafford's Older Residents
Community-led initiative funded by Trafford Council focuses on brain health, social connection, and challenging ageing stereotypes.
By Megan Worthington
••2 min read
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Generic image of a glowing brain illustration with blurred figures of older people participating in community activities in the background.
The Ageing Well – Healthy Brains project, delivered by INSneuro and supported by Voice of BME Trafford and Trafford carers, is helping older residents in Trafford understand brain health and stay connected.
Funded through Trafford Council's Older Adults Wellbeing Grants programme, the initiative aims to address local concerns about issues such as brain fog, dementia, and memory changes associated with ageing. Participants, including unpaid carers and individuals from ethnically diverse communities, engaged in weekly sessions combining practical information with social activities and brain training exercises.
The project, which ran in two phases in Stretford and Old Trafford, covered topics like healthy eating, exercise, stress management, and protecting against scams. Participants shared personal stories and contributed ideas on how to age well, challenging common myths about cognitive decline by highlighting the strengths and experiences of older residents.
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"Too often conversations about ageing focus on what people can no longer do. Through Healthy Brains we wanted to focus on strengths, experiences and the many ways older people continue to contribute to their communities."
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"Experience is a superpower. As we get older, we build up a lifetime of knowledge, skills and memories that don't simply disappear. The project has given people the opportunity to share those experiences, learn from one another and recognise the value they bring to others."
The project's themes align with Trafford Council's Public Health Annual Report, 'Thriving in Later Life', which emphasises social connection, purpose, and challenging stereotypes. The report also acknowledged the significant contributions of older people as carers, volunteers, and community leaders within Trafford.
Cllr Jane Slater, Trafford Council's Executive Member for Health, Wellbeing and Adult Social Care, stated that the project helps older residents build confidence, make new connections, and remain active. She highlighted the council's pride in supporting such community-led initiatives that translate insights from older residents into practical community support.