The free event, titled ‘Tour de France Grand Départ 2027: Bringing JOY to Cumberland’, will take place at Keswick Pencil Factory on Thursday 12 November. It aims to bring together local entities and key partners to understand the international event's potential for Cumberland.
Attendees will learn how the event can create lasting economic and social benefits, support local communities and businesses, and leave a positive legacy. The conference will also provide opportunities for networking and sharing ideas to maximise this landmark moment for the region.
“"This is a great opportunity to find out about the opportunities the Tour de France Grand Départ 2027 will bring to our area. We are delighted to be hosting two stages and will attract international interest at a scale never experienced before. We urge businesses and community groups to get involved. Join us at our event to find out more."
Speakers will include Natasha Gada, Social Impact Lead for Grand Départ GB; Josh O’Boyle, Tour de France - Cumberland Project Manager (All About Sports Events Ltd); and Cumberland Council’s Leader, Cllr Mark Fryer, alongside Darren Crossley, Director Place and Economy. A panel discussion will also feature Claire Aindow from the University of Cumbria and Rachel Bell from Cumbria Tourism.
The Tour de France Grand Départ 2027 will begin in Edinburgh, with the opening stage finishing in Carlisle on Friday 2 July 2027. Stage Two will start in Keswick on Saturday 3 July, travelling through the Lake District and Lancashire to Liverpool. Cumberland Council is supporting the national social impact programme, JOY, designed to embed community impact and leave a lasting legacy.
Drop-in sessions for businesses and residents will also be held in Carlisle and Keswick during November and December 2026. In Carlisle, sessions are at Assembly Rooms, Old Town Hall on Friday 13 November (2pm-6pm) and Botcherby Community Centre on Wednesday 2 December (11am-3pm). In Keswick, a session will be at Keswick Rugby Club on Wednesday 25 November (4pm-8pm).
