The appeal aims to ensure that local children living in poverty receive presents on Christmas Day 2026. This initiative, organised by council staff for the past thirteen years, is accepting donations at local libraries and Your Trust leisure centres until Friday, 11 December 2026. Additional collection points are available across the borough, including Rochdale Riverside retail and leisure destination, The Trade Centre UK at Sandbrook Park, and The Old Police Station in Heywood.
Helen Walton, a council policy advisor and organiser for the 'Giving Back' charity, highlighted the importance of the appeal. "Christmas should be a magical time for every child," she stated, "but for many families the financial pressures they face mean that even a small gift can feel impossible to afford. We’re already seeing requests for help, and that’s why every donation matters. Knowing there’s something to unwrap on Christmas morning will mean the world to a child. We’re incredibly grateful for the continued kindness of our communities, whose support helps bring joy and hope to families when they need it most."
Last year, council volunteers distributed a record 10,000 toys to approximately 3,000 children. Since its inception in 2013, the appeal has provided festive cheer to thousands of children and teenagers. Parents, pupils, and staff from Holy Trinity CE School in Littleborough were among those who contributed gifts last year.
Councillor Rachel Massey, cabinet member for children’s services and education at Rochdale Borough Council, emphasised the impact of the appeal. "No child should feel left out at Christmas, and this appeal helps ensure that thousands of children across our borough can experience the excitement and joy that every young person deserves," she said. "Behind every donated gift is a simple act of kindness that can have a lasting impact on a child and their family. I’m incredibly proud of the compassion shown by our communities every year, and I encourage anyone who can help to get involved. Together, we can make this Christmas a little brighter for those who need it most."
Organisers encourage donations of new, unwrapped gifts suitable for children up to 16 years old. They also suggest shopping locally and choosing sustainable gifts where possible. Gifts can be ordered online and sent directly to the appeal at: Giving Back - Christmas Toy Appeal, Rochdale Borough Council, Number One Riverside, Smith Street, Rochdale OL16 1XU. All gifts must be received by Friday, 11 December 2026.
Businesses and organisations supporting the appeal this year include The Trade Centre UK in Rochdale, STM Agency, Schofield and Sons, and Rochdale Football Club. The appeal is a partnership between the Number One Riverside Giving Back CIO charity, Rochdale Borough Council, Rochdale Football Club, and Your Trust.
